Production Company: The Sweetshop
Director: Ben Dawkins
Producer: Jeremy Barnes
DOP: Ben Magahey
Agency: McGarry Bowen
Producer: Charlotte Stirrup
Executive Creative Director: Paul Jordan
Creative Directors: Rich Dorey and Mark McCall
Offline Editor: Steve Ackroyd at Final-Cut
Lead VFX and Supervisor: Duncan Malcolm
Lead: James Zwadlo,
Thom Haig
Steve Azancot
Abi Tomasiewicz
Jimmy Wheeldon
Alessandro Vastalegna
Producer: Josh King
Done over a course of 5 weeks, I started alone with Director Ben and the team at GMB on a way to visualise how fujitsu makes our lives easier. We scaled the team up after the shoot in co-operation with the super talented Glassworks team. The goal was to keep the graphics minimalist and the complete opposite of minority report!
Below are the results
Early designs, sketching out ideas
One of the first styleframes
Early Iconography document
Some extra elements in motion that didn't make it.
The final product
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