Riff Raff duo Sacred Egg directed the promo, the third single from Lily’s latest album ‘Sheezus.’ MPC delivered over 100 shots, with a combination of 2D and 3D tools creating the unique stretched effect.
Using Lily’s Allen signature irreverent humor to poke fun at Internet culture and ‘broadband champions’, the promo features sets of twins that have been filmed and then manipulated by MPC’s VFX team to appear as one. Each person was then split, with individual pixels stretched to give the final effect.
MPC’s VFX Supervisor Kamen Markov said, “By filming sets of twins we eliminated the need for multiple passes. Once the twins were composited, we selected a single colour pixel, then stretched it out in Flame. On the shots with more complex camera moves, we created the graphics in 3D, using displacement maps to add volume and texture.”
Production Company: Riff Raff
Directors: Sacred Egg (Alex Mavor & Ed Kaye)
Production Company Producer: Sonya Sier
VFX Producer: Jamie Loudon
Lead Flame Artist: Kamen Markov
Shoot Supervisor: Adam Crocker
VFX Team: Johan Dekker, Matteo Morando, Eliot Hobdell, Enric Rodriguez & James Zwadlo
Grade: MPC
Colourist: George K
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